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Books to Read

 

THE E-MYTH REVISITED by Michael Gerber

Why do so many businesses fail in their first year? The e-myth, or entrepreneurial myth, evolved from one very fatal assumption: that people who start small businesses are entrepreneurs. In correcting this assumption, Gerber reveals the essential steps every business owner needs to take to go the distance; and differentiates working on a business to working in a business.

PURPLE COW: TRANSFORM YOUR BUSINESS BY BEING REMARKABLE by Seth Godin

Every business needs a purple cow: a remarkable way to stand out from the crowd. Godin uses case study after case study to illustrate the benefits of being a cow. How do you create an idea that spreads? Where does your product end and marketing hype begin? Is it a fad or does your product have legs? Go on, challenge yourself.

LOSING MY VIRIGINITY by Sir Richard Branson

Another bestseller, Branson’s memoir tracks the trials and tribulations of his remarkable life. Like many entrepreneurs, Branson and his team have had to overcome do or die obstacles which, at the time, would have ruined most businesses. A lot of his decisions have been about stepping into the unknown, which provides compelling reading.

THE WARREN BUFFETT WAY by Robert Hagstrom

Since it was first published in 1994, The Warren Buffett Way has sold more than 1.2 million copies worldwide. Investors of all levels of experience want to know how Buffett succeeds on the stock market. Buffett’s claim that “what [I] do is not beyond anybody else’s competence.”

BUILT TO LAST and GOOD TO GREAT by Jim Collins

The guru of great companies has spent more than a decade studying the growth, sustainability and inner workings of the most successful Fortune 500 companies. Collins’ research has developed practical tools for those seeking to build an enduring company, and then to take it from good to great. It’s all about getting the right people in the right seats on the right bus.

HOW TO WIN FRIENDS AND INFLUENCE PEOPLE by Dale Carnegie

Carnegie was an early advocate of self-improvement and first published this classic title back in 1936. Since then, its straightforward principles have enabled people to become better at public speaking, acquire new visions and increased their ability to get things done. “The sole purpose of this book is to help you discover, develop and profit by those dormant and unused assets.”

ENRON: THE SMARTEST GUYS IN THE ROOM by Bethany McLean and Peter Elkind

The disgraced fall of Enron in 2001 is, to date, the defining corporate story of our time. By Chronicling the well-publicised rise and fall, McLean and Elkind provide an insight into the thinking and behaviour of the main ‘characters’ – even if they don’t take any lessons away from the collapse, the rest of the business world can.

The 8TH HABIT by Stephen R Covey

Building on the foundation of his bestseller ‘The 7 Habits of Highly Effective People,’ Covey captures the essence of the effective leadership, both on a professional and personal level. The eighth habit is essentially: “Find your voice and inspire others to find theirs.”

WHO MOVED MY CHEESE? by Dr Spencer Johnson

Critics of Johnson’s book were quoted as saying it was so simple it insulted their intelligence. However, the metaphor for what you want to have in your life has been credited with improving lives, careers and even marriages. And for those who are time-poor, it will take less than an hour to finish.

350 WAYS TO GROW YOUR SMALL BUSINESS by Peter Switzer

Small to medium-sized businesses (SMEs) account for 75 per cent of businesses in Australia, so what enables some to be a cut above the rest? Tapping into government support, building up a great team and playing your strengths are just some of the lessons to be learnt from the success stories presented by regular Charter columnist, Peter Switzer.